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Unconventional Genius sets out to broadcast influential ideas and progressive business stories through the minds and voices of some of the most prolific names in the tech, CE, publishing, and professional world. Each week Max Borges, Founder & CEO of Max Borges Agency, speaks with industry leaders to unveil motivational narratives on how they found success. Listeners can anticipate learning business tips and tricks relevant to their own professions and life goals, while also having the chance to witness how most stories of triumph are truly “unconventional.”

Max Borges is the host of Unconventional Genius and the Founder and CEO of Max Borges Agency, a communications agency that works exclusively with consumer technology clients. The Max Borges Agency has launched thousands of consumer tech products. To learn more, check out:

Dec 12, 2016

On this episode of Unconventional Genius, I speak with Rikard Steiber, Senior Vice President of Virtual Reality at HTC about how virtual reality can change the world. HTC has been on the forefront of the virtual reality revolution, developing cutting-edge equipment and creative content. During our conversation, Rikard tells me about his passion for this ground-breaking technology and how he is directing HTC to be a leader in the virtual reality space.

When people think about virtual reality, they often think of it as a gaming platform. Under Rikard Steiber’s leadership, HTC is looking to innovate beyond games. There are exciting opportunities to use this unique platform in contexts like education and industry.

The virtual reality revolution

Rikard explains to me how virtual reality can revolutionize even the most common experiences. Rather than simply watching a movie, users have an opportunity to be a character in the movie. With these totally immersive experiences, you can play a role that actually affects the outcome. This type of experience is shaking up the entire entertainment industry.

Virtual reality isn’t just useful in entertainment. Rikard Steiber explains the implications for business and retail markets. Virtual reality could give people the chance to experience goods and services in a lifelike setting before purchasing. There are also benefits for social networking, allowing friends to interact not just via a screen, but inside a virtual world.

How to market virtual reality to consumers

Like many traditional technology products, virtual reality is best sold when experienced. Marketing virtual reality requires giving people opportunities to actually put on a headset so that they can see the capabilities of the technology. Getting it in front of people is the key to customer education and acquisition.

Rikard Steiber says that now is the time to invest in virtual reality because of what he calls full-presence. He discusses how the brain reacts when a person is in a virtual world, allowing users to enjoy an alternate reality. Full-presence surpasses any other type of gaming or entertainment experience.

Staying in front of the technological curve

Being the leader in the virtual reality space is not without its challenges. There are concerns about the effects of too much time spent in a virtual world. Rikard says that HTC is doing research to ensure that they understand the best practices when using VR.

Software and game developers now have the opportunity to push boundaries and expand immersive experiences. There are endless possibilities for what you can do with virtual reality. There is also a responsibility to ensure that the technology is being used to benefit society and not harm it. Rikard explains his commitment to this responsibility during our conversation.

Changing the world one virtual experience at a time

Rikard anticipates that virtual reality will continue to become more affordable such that it becomes a mass market product. He believes that total immersion gives people the opportunity to experience things that used to only be available to the wealthy.

Rikard says he would like to see virtual reality used to enlighten people so that they can understand and experience issues around the world. Witnessing other people's needs through this unique platform could potentially motivate people to action. Listen to Unconventional Genius to hear how virtual reality is positioned to make a difference in the world.

If you are with a consumer technology company planning to launch a new product at CES or are even looking ahead to CES 2019, the Max Borges Agency can help you succeed. To learn more, check out:

Topics Featured In This Episode

  • [0:36] Introduction of Rikard Steiber, Senior Vice President of HTC Virtual Reality
  • [1:00] Overview of what HTC Vive is and what HTC is doing with virtual reality
  • [5:00] How Rikard Steiber believes virtual reality will change the worlds
  • [8:20] The virtual reality revolution
  • [11:14] Developers now have a huge challenge and opportunity to create new experiences for users
  • [16:17] How do you market a product that people have to experience to understand
  • [21:06] Rikard Steiber’s journey into the world of Virtual Reality
  • [25:58] The one message that Rikard would like to share with the world

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